
A Wellness and Self-Care Assessment for Founders and Entrepreneurs
The culture surrounding entrepreneurship and startups glamorizes the long work week and the self-exhaustion that accompanies it. It’s become a competition to see who can spend the most hours in the office and away from the things that make them happy or fulfilled, an...

Building a Unique Value Proposition is Not a Job For Marketing
A unique value proposition (UVP) or unique selling proposition is often thought of as a phrase created by your marketing team. Creatives and copywriters get together, read all your existing marketing collateral, then do their best to synthesize all of that into a...

Three Guiding Principles in Times of Crisis
Business owners can separate themselves from the competition by how well they manage times of crisis. I’d like to offer up three words and guiding principles for you to sit with in your daily practice: patience, permission and compassion. Many of us are faced with...

Two Monks and a Maiden
A simple tale to help us explore non-judgmental awareness.

Creating a culture of self-care and wealth equity in the software industry
Gv Freeman wanted to cultivate joy and reduce suffering in the software industry. Having grown up feeling out-of-the-loop in Central Nebraska, the St. Louis-based entrepreneur burned extra hours to find opportunities in the tech industry. Self-care wasn’t a priority. It wasn’t even on his radar. In true startup spirit, he single-mindedly drove himself to build…

What Silicon Valley Should Learn From Norway
Unfortunately, the 2018 Winter Olympics were one of the least-watched games on record. Why is that unfortunate? In addition to the spectacular performances by athletes from across the globe, one of the most amazing demonstrations of athletic prowess came from the...

Are You Dealing With An Impossible Decision? Here’s A Tool To Help
Once you get the hang of it, prioritizing features can be a fairly painless process. If you've already received high level direction from your management team and are getting consistent feedback from your customers on what they would like to see in the product using a...

Stop Yourself From Being a Jerk (at least) 6 Times a Day
As leaders and entrepreneurs we frequently find ourselves lying awake at night dreaming of our next big idea, strategizing our next product initiative, or far too often, ruminating on our struggles. If our brain is a charging device and our body is a battery just...

Be A Rockstar By Integrating Marketing and Product Research
In a recent podcast interview with Jen Spencer from Smart Bug Media, we had a great conversation about inbound marketing and how it has shifted the power away from the salesperson and into the hands of customers. During our discussion we talked about personas and how...

Build Unique Value with Features…For a While
In this series we’ve been discussing a number of ways to build unique value into your product. We’ve examined both the peaks and the valleys of this process and now it’s time to start filling in the gaps. Much like your sales process, we have to work on smaller...
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