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Building a Unique Value Proposition is Not a Job For Marketing

Building a Unique Value Proposition is Not a Job For Marketing

by gvfreeman | Sep 9, 2020 | Entrepreneurship

A unique value proposition (UVP) or unique selling proposition is often thought of as a phrase created by your marketing team. Creatives and copywriters get together, read all your existing marketing collateral, then do their best to synthesize all of that into a...

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    @justgeevs

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    The deeper I explore the psychedelic community, th The deeper I explore the psychedelic community, the more individuals I meet who believe that the only work they have to do is "in the medicine."

To the point that many "practicing" in shamanic traditions believe that even speaking about their issues brings energy to them and prevents them from being energetically removed.

Well, I'm calling BS.

Many of these same practitioners, after hundreds of ceremonies, show up year after year dealing with the exact same issues and wonder why nothing is changing. 

I'm sorry but all the reiki in the world is not going to heal the codependent relationship with your mother, addr as your childhood abuse, or your weak relationship with truth-telling.

So if you have a desire to do 1:1 work with individuals on a frequent and professional basis, you should, at a minimum, have a therapist or coach - and even better - a psychedelic supervisor. 

My hunch is that large portions of the harm being perpetrated in the psychedelic community today are caused by three primary reasons: 

1️⃣ Unhealed psychodynamic issues of facilitators 

2️⃣ Lack of awareness around scope of practice and 

3️⃣ Lack of accountability

Medicine work is powerful but it's not everything. There's a reason why integration work is so important and powerful. It's because it's based in this reality. Not the astral plane.

If you've never spent time in therapy, you don't know what therapists do. Therefore, you don't know what you SHOULD NOT do (unless of course you're a qualified therapist). 

One of the boons I received from 12-step recovery was having someone I could be 100% honest with no matter what. This level of accountability, and the repair work of making amends, encouraged me to constantly check my behavior because I knew someone would eventually know about it.

Out of respect for indigenous traditions, I do not expect a Shipibo shaman or Lakoka medicine man to go to weekly therapy session. If you're reading this, you're probably neither. 🤷‍♂️
    A few weeks ago I got pretty frustrated with mysel A few weeks ago I got pretty frustrated with myself because an aspect of my personality I thought I'd healed re-reared its ugly head. 

I started to wonder why and realized this part had never actually been healed, I just eliminated the stimulus that was causing my discomfort. 

Our brains are so frickin' smart and they keep us safe. That's what my brain was doing for me.

10 years ago I wasn't ready to work on this part. Maybe now it's time. Who am I to decide?

This is a lot like the man who leaves New York City to become enlightened by living in a cave in the Himalayas. After a month of solitude he has an experience of pure bliss and enlightenment and begins his journey home.

Walking out of La Guardia, a traveler on the sidewalk bumps the newly enlightened man's arm and he shouts, "Watch where you're going a$$hole, I'm walkin' here."

Maybe not enlightened after all, huh? Just felt like it for a month. 

Wherever we go, there we are. We always take ourselves with us.

Removing ourselves from the world doesn't bring us special powers. Sri Krishna says in the Gita that one must not become a sanyasi (renunciate) to become enlightened. This is the purpose of karma yoga. So householders like you and I can do our work and still live out our dharmic and karmic lives.

I've come to accept that some of my triggers may never be fully healed. Today, I consider them features rather than bugs and try to give myself a little grace whenever I can.

Getting triggered already feels like getting punched in the face. But if I judge myself for getting punched then I'm punching myself a second time. 

It's easy to forget, but I try to remember there are no mistakes. It's all happening just the way it's supposed to. I may not like it, but every day I can learn from it if I so choose.

The darkness will always rise up to meet the light and vice versa. 

Go easy on yourself today. As Trevor Hall says, "You can't rush your healing."

❤️🙏❤️
    The difference is actually doing the work. You d The difference is actually doing the work. 

You don't even have to try to change your behavior when the change happens from the inside-out.
    So far, I think my greatest measure of happiness i So far, I think my greatest measure of happiness is measured by how quickly I can let go.

I've been doing intentional work for almost 16 years and it continues to amaze me when I find a giant steaming pile of attachment.

It's like a little caché of craving and desire that I've had tucked away for just the right circumstance. 

Like a dog hides a bone, my mind hides these little stashes of attachment till I'm ready and able to work on them. 

I was recently accused of doing something I didn't do and HOLY SH!T did every fiber of my being come online to a chorus of, "I'll get you my pretty and your little dog too!" 🧹

It took me back to a time in my childhood where, "It's not fair," felt more like a mantra than a line from Labryrinth. 

For 30 years, "It's not fair" came with waves of anger. My protector parts rising up to meet the threat with a, "Hey a$$hole, it's time for you to take a big step back!"

Except this time, rather than days or weeks of anger, I started laughing. This specific claim was so prosperous and came from such an untrustworthy source that I was  shown I didn't have to act the way I've always acted. 

This single incident taught me that I am capable of letting go much faster today that I used to. 

That letting go is partly a choice. 

This behavior, compared to who I used to be, reminds me I'm making progress.

How fast I can let go of a thought that causes suffering is indirectly proportional to the progress on my spiritual (i.e., self-knowledge) path. 

The Universe is perfectly designed to burn out our reactivity. This thought was easier. Who knows what'll happen tomorrow. 🤦‍♂️🤣🤷‍♂️

Is there anything you're holding onto that could use a little acceptance this weekend?
    No matter how hard we try, entering a psychedelic No matter how hard we try, entering a psychedelic experience without expectations and preconceptions is impossible. 

Watch Fox News or CNN, that content comes into our experience. 

Doom scroll Facebook or Instagram, that content comes into our experience. 

Resistance to authority figures, triggers and feelings of manipulation come with us. 

Journeying in a place where psychedelics aren't yet legal could easily bring paranoia. Especially if you, your family, or even your cultural heritage has had negative experiences with law enforcement. 

All of this adds a layer of complexity and suggestibility that we don't often talk about.

It is, however, often incorporated into South American practices such as an ayahuasca dieta. All our inputs are throttled to help us  better hear the signal through the noise. 

The cleaner we make our insides, the less friction we experience.

Before your next journey see what it would feel like to unplug social media and TV. 

Love to hear your experiences with this.
    Selfishness tends to be a bad word in modern cultu Selfishness tends to be a bad word in modern culture. From an early age, we're taught that sharing is caring.

In many cases, I agree. And in others, the only way we can re-discover our purpose is to get a little selfish.

One of the most challenging life circumstances for me to coach around is a lack of purpose. 

Clients who've either never found it or lost it seem to have a pile of ashes where the fire of their hearts used to burn.

When we've lost our purpose (or swap out fate, destiny and dharma if those words resonate with you), knowing the direction of our next step can be a monumental feat. 

If you're feeling lost and without purpose, try to answer the question, "When did I start prioritizing others over myself?"

Sometimes, with neglectful parents, that can be early childhood.

Often, it's when life teaches us it's time to get serious. Career, marriage, and kids. 

Once you've determined your pivot point, the next question to ask is, "What did you most love to do right before you were forced to turn away from your authentic self?" 

Maybe you loved playing a sport? Or drawing? Or dancing? Or being in the water?

There's absolutely magic hiding in our childhoods. We just have to remember who we were before life beat the crap out of us and told us the way to be happy was to make a bunch of money and work really hard. 

Now go blow some bubbles or play a round of putt-putt! 

Rekindle your joy, kids!

    Having an idea is the easy part.

    I can help with the rest.

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